Case Study: Expanding the Market for a Green Home Contractor
the challenge
Our client - a green home performance contractor – came to BEACN seeking a greater market penetration in the East Bay. BEACN’s role was to develop and implement a business to business marketing strategy.
what we did
This is how BEACN did it:
- Performed an in depth SWOT analysis for our client
- Segmented the target market and created a comprehensive referral plan for each segment
- Researched and developed a list of businesses and professionals from each segment
- Interviewed members of each segment for greater insight
- Contacted and conducted initial meetings with potential partners
Exhibit (mouseover to enlarge)
Exhibit: SWOT Analysis
